Plum is a fresh line of 100% vegan beauty products that’s all about “being good” – to your skin, to your senses, to others and to the environment. Plum believes people look the prettiest in the skin they were born in. Plums are formulated with love to protect, repair, nourish – and delight, using some of the richest sources of natural nutrients, in sync with “good science
Our cruelty-free skincare, makeup, haircare, and body care products are made with formulations that are all about ‘good science’ that pairs natural ingredients with science-backed actives for goodness that truly does deliver.